Most founders are paying a 900% markup on GTM data.

$0.05 for a LinkedIn profile lookup. The data is public.

The raw cost is a fraction of a cent.

You’re paying for their UI, their sales team, and their venture debt.

AI already collapsed the execution layer.

Two people + Claude + an API key now ship what used to need a RevOps engineer and a five-figure contract.

The data layer never got that treatment. Still gated.

How the teams that figured this out are structured:

Decouple data from orchestration.

Stop buying data from the same platform you use to send email. Keep TexAu or Clay for workflow.

Feed them over API.

Route dynamically.

Don’t cache.

One vendor’s database = one point of failure + a decay problem.

Route every query across 50+ vendors in real time. Auto-fallback when one returns null.

Pay only for hits.

Empty row, no charge.

Burning credits on null data is a pricing model, not a law of physics.

Chat is the IDE now.

Describe the pipeline over MCP instead of wiring it.

“Find the VP of Sales at each of these domains and get verified emails” is a sentence, not a sprint.

The math at 250K profiles/month:

$0.05/profile → $12,500 $0.003/profile → $750

Same data. Fresher. One-seventh the cost.

We built this as TexAu Enrich. 200+ teams plugged it in.

Then the name became the problem. A data layer locked to one platform isn’t a data layer. It’s a feature. So we decoupled it.

It’s RichAPI now.

55+ endpoints, one key. LinkedIn, waterfall email, direct dials, plus YouTube/Reddit/Maps signals.

Zero storage. Nothing cached, nothing rotting.

Every response fetched fresh. Pricing is public: http://richapi.ai

Step two is the marketplace. Other data companies list their endpoints. One key, one bill, every GTM source on the market.

Vendors compete on accuracy and price instead of hiding margin behind a bundle.

If you are interested in reading the full story, check this post here: https://richapi.beehiiv.com/p/texau-enrich-is-now-richapi

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What’s your data line item actually costing you per enriched contact, all in? Most people I ask don’t know. The ones who do usually stop paying it within a month.